Your customers have so many choices about where to shop. And you have only one chance to make a first impression as they enter your store. You need to create an ambience that’s conducive to buying in each and every one of your locations.

You may not yet be taking advantage of IoT features like indoor positioning systems (IPS) built into your lighting, but this technology is now available, and it can provide you with important information about your customers. It can let you know where your customers are, what they’re buying, and it helps you more accurately predict what they may want or need to buy next.

Better informing yourself about buying patterns and transmitting relevant information to customers in real time as they shop can enhance both their shopping experience and facilitate buying. And that, in turn, has a direct impact on your bottom line.

Whether you have a single site or multiple locations, WESCO National Retail Group can provide you with complete lighting solutions. We can help you with new construction design or energy-saving retrofits in your retail space—and we can even provide all-inclusive asset management services.