Lighting for retail store settings needs to encompass a variety of atmospherics that will provide optimal light quality and create an ambiance conducive to buying. Your customers have a multitude of options when considering where to shop. You have only one chance to make a first impression as they approach your store. We provide a vast array of technologies for retail store lighting that can dramatically decrease operating costs and improve performance.
You may not yet be taking advantage of IoT features like indoor positioning systems (IPS) built into your retail store lighting lighting, but this technology is now available, and it can provide you with important information about your customers. It can let you know where your customers are, what they’re buying, and it helps you more accurately predict what they may want or need to buy next.
Better informing yourself about buying patterns and transmitting relevant information to customers in real time as they shop can enhance both their shopping experience and facilitate buying. And that, in turn, has a direct impact on your bottom line. Lighting for retail store applications requires a meticulously efficient design in order to limit costly energy loss, and maximize navigational safety.
Whether you have a single site or multiple locations, WESCO National Retail Group can provide you with complete lighting solutions. We can help you with new construction design, or energy-saving retrofits to enhance lighting for retail store spaces. We can even provide all-inclusive asset management services.